The traditional view of a dressing gown is one of style-free comfort. Often associated with drab hospital stays or chilly British mornings, the majority of gowns are made from washed out cotton or tired towelling. They’re synonymous with a dowdy, dated and frankly unsexy reputation, which, if truth be told, is largely deserved.
Thankfully, there is another sphere of dressing gown – a higher echelon, if you will – of style, opulence and indulgence. Certainly, that’s how we try to envision our gowns at New & Lingwood, designing them in the finest tradition of gentlemen’s outfitting.
The inspiration behind our ever-evolving silk gown collection is best characterised by the work of Art Deco fashion illustrator J.C. Leyendecker, or the golden era of Hollywood screen idols. Our gowns are informed by the chosen loungewear of icons like Cary Grant, Fred Astaire and Nöel Coward, who took the job dressing to relax very seriously.